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Impact to Facebook Tracking on Shopify

For merchants using both Bolt and Shopify, Bolt replaces the Shopify checkout. This interferes with the triggers that are set off during standard Shopify checkout. To ensure we do not impact your analytics, Bolt has added this logic into the bolt.js.liquid found on your site.

fbq('track', 'InitiateCheckout')
fbq('track', 'Purchase', {
 value: transaction.amount.amount / 100,
 currency: 'USD',
});

fbq('track', 'AddPaymentInfo'); 

 

Event name

Event description

Bolt Disrupts

ViewContent

visitor views a page

No

Search

customer makes a search

No

AddToCart

customer adds a product to the cart

No

AddToWishlist

customer adds a product to a wishlist

No

InitiateCheckout

customer clicks on the checkout button

Yes

AddPaymentInfo

customer enters payment information

Yes

Purchase

customer completes a purchase and views
the thank you page

Yes

Lead

customer clicks to sign up

No

CompleteRegistration

customer completes a registration form

No

Facebook Pixel Shopify Standard Events

As the user gets to respective parts of checkout, we throw these events so that the necessary endpoints are triggered. If there are any custom analytics you would like us to add to the checkout, please reach out to Support.

 

 

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